Resources

The SDR Field Guide

Field notes I have shared with SDRs and BDRs over the years, written up to keep. We are starting with the APAC Edition: ten lessons on building pipeline in markets a Western playbook quietly misses, from ICP and tiering to cadence, discovery, objections, and follow-up.

APAC Edition · 10 parts

Build pipeline where the playbook doesn't travel

Read them in order or jump to what you need. Each one is a short, practical breakdown with the full framework as an infographic.

  1. 01 Stop Prospecting Bad Leads: An Outbound Validation Checklist
  2. 02 APAC Is Not One Market: Rethinking ICP and Territory Mapping
  3. 03 How to Tier APAC Accounts (When the Global Playbook Doesn’t Fit)
  4. 04 Relationship Before Transaction: Personalising Outreach for APAC
  5. 05 The APAC Channel Matrix: Where to Reach Buyers, Market by Market
  6. 06 Why Your APAC Cadence Should Be Longer, Not Louder
  7. 07 Same Words, Different Meaning: Reading APAC Communication
  8. 08 Silence and Pushback Are Invitations (If You Know How to Read Them)
  9. 09 Discovery Calls Are Vibe Checks in Disguise (Especially in APAC)
  10. 10 The Scariest Sound in a Long Sales Cycle Isn’t “No”. It’s Silence.

More editions are on the way. Follow on Substack to get the next one.

SDR Playbook Visuals

One-page breakdowns you can actually use

Eight field notes from years of building SDR teams, drawn up as infographics. Each one opens on Substack.

  1. 01 The Email-and-LinkedIn Rhythm That Earns Replies
  2. 02 The Cold Call in Six Moves, and How to Handle the No
  3. 03 Selling as an SDR: NAMER and EMEA vs APAC
  4. 04 AE and SDR Alignment: Pass Signal, Not Noise
  5. 05 The Weekly Feedback Loop That Compounds SDR Performance
  6. 06 The KPIs That Actually Tell You an SDR Is Winning
  7. 07 Five Habits of SDRs Who Keep Hitting Quota
In your corner

Want this applied to your team or your career?

The guides are the what. Coaching is where we make it work for your market, your motion, and your numbers.

Prefer email? Say hello at coaching@vandanaagarwal.in.