GTM leader · Bengaluru By day I led 10 SDRs.
By night I built the tools they needed.
Eight years building SDR teams across APAC, EMEA and the US, at JumpCloud, Rubrik, Branch and ClickPost. I am not an engineer. I build with Claude, around problems I have lived.
Open to AE and GTM roles, ideally at AI native companiesThree things I am good at
I build SDR teams
From the first hire to a team that beats target. I have done it from nothing three times, across APAC, EMEA and the US.
Rubrik: 143%, 120% and 105% of target, three quarters in a row.
I fix the funnel
Where meetings leak, why good leads go cold, what the handoff to AEs is missing. I find it, then change how the team works.
JumpCloud: meeting to opportunity from 17% to 49% in one quarter.
I build the tools
AI agents that research leads, write the first email and score conversations. Built with Claude, used by my own team.
7 projects, 3 of them used at work.
What people say
From managers, peers and people who reported to me. In their own words, on LinkedIn.
“She brings a combination of operational rigor, coaching strength, and genuine care for her team.”
“She has a rare ability to convey a strategic vision clearly, ensuring that every team member feels aligned and empowered.”
“After I moved back into the field, our relationship came full circle when her SDR team supported mine.”
“Vandana is the kind of manager who actually gets in the weeds with you.”
“Her understanding of sales is exceptional, and she has a rare ability to train and guide people to become the best version of themselves.”
“Scaling a team can be a tough job, but Vandana made it look natural.”
Things I built
One for my team, one from a buildathon, one after hours.
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Inbound Intel
every new lead, researched before the call
A new inbound lead comes in. Inbound Intel looks up the company size, the person and any recent news, and checks if it is a partner (an MSP) or a direct buyer, because those go to different teams. Then it finds the one hook worth opening with and drafts the first email. The whole batch goes back into Salesforce.
See how it works → -
Debrief
score the conversation, not the person
At events, only 5 to 10 conversations go deep. The rest are booth scans. Every event tool scores the person: title, company, size. None of them score what was said. Scan a badge and Debrief gives a fit verdict in about 6 seconds, then fills in the research. After the chat, leave a voice note, and it scores the conversation and drafts the follow up.
Try Debrief ↗ -
Ted
a health buddy that lives in WhatsApp
A health buddy on WhatsApp. Tell it what you ate and how you moved, and it gives you one useful thing you can still do today. Built alone, at night.
Meet Ted ↗
Podcasts and talks
Outside the numbers
I am Vandy. Based in Bengaluru. Commerce degree, an MBA in sales and marketing, then straight into an SDR seat in 2019.
I get a travel itch every 3 months, and I usually give in. The gym is not up for negotiation. And I am a proper Bollywood fanatic.
I love meeting people and learning from them. Give me a community and I am in. That is why I co-founded SDR Leaders of APAC, and why I write on LinkedIn for 13,000+ people.
I also love experimenting. Most of the projects on this site started as one.
Roles I am looking for
I am open to a few kinds of roles. Here is what I would bring to each.
Founding or Full Cycle AE
I have spent 8 years deciding which deals deserve an AE’s time. Now I want to close them.
- Ran the full sales cycle at Udaan, on a ₹12 Cr credit book.
- Promoted from SDR to Enterprise AE at Xoxoday in 6 months.
- Got 100 people to try Ted with zero ad spend.
First GTM Hire at an AI Startup
Build the pipeline, build the tools that run it, and sell. I have done the first two from nothing, more than once.
- Built SDR teams from scratch at ClickPost, Branch and Rubrik.
- Built AI research and outreach tools my own team used.
Head of Sales Development
Hire, coach and run a multi region SDR team that beats target and hands AEs meetings they want.
- Rubrik: 143%, 120% and 105% of target, three quarters in a row.
- JumpCloud: meeting to opportunity from 17% to 49%.
GTM Engineer
I know what a sales team needs because I ran one. I build it with Claude, Clay and Exa.
- Debrief, built solo in a day at the GrowthX GTM Buildathon.
- Clay GTM Engineers cohort.
Coaching for SDRs and founders
I coach SDRs one on one, and help founders set up their SDR function. Booked through Topmate.
Mentorship Discovery Call
Start here. We figure out what you need.
6 to 8 weeks1:1 Mentorship Program
For SDRs breaking in or levelling up.
60 minBuild Your First AI-Powered SDR Workflow
Turn one repetitive sales task into an AI workflow.
60 minBuild Your SDR Function & GTM Blueprint
For founders and leaders setting up SDR.
The SDR Field Guide
A free series on Substack about selling in APAC: ICP, cadence, channels, objections.
Let's talk
A role, a project, or just to compare notes on SDR teams. Email is the fastest way to reach me.
connectwithvandanaa@gmail.com